Technology Conference, Berlin »
International Conference on Technology, Knowledge and Society. In 2010, the Conference will be held at Free University Berlin, Germany from 15-17 January 2010.
Femininity and football: a study of gender identities in football forums
Dr. Deirdre Hynes
The development of Web 2.0 technologies have created shared community spaces where people can interact and ‘belong’ to certain groups (Munt et al 2002; McKeogh 2003; Cartensen 2009; Davis 2009). Among the plethora of community and member sites are those used to support football teams. Traditionally, football has been a masculine domain (Connell, 1990; Whannel 2008) and football fan sites are primarily populated by males.
This paper explores the experience of female football fans in the gendered environment of the football forum. Within this context the paper also explores how female football fans negotiate their identity as a football fan and their relationship to their club via online community/fan-sites. Essentially, the key focus is how gender is constructed and ‘performed’ and how this is mediated through ICTs. This paper builds a conceptual framework based on Butler’s theory of Performativity (1999 & 2004) and Goffman’s presentation of self in everyday life (1990) to analyse how identity and gender are constructed and mediated through the exchange of information through computers.
The paper presents tentative findings of a qualitative investigation into the experiences of 11 female football fans in an online context. The research is informed by empirical data gathered via online interviews. It is borne from an online ethnographic tradition (Hine, 2000).
This research cuts across important boundaries (public and private boundaries) and also the blurring of traditional feminine and masculine boundaries within the context of everyday life.
Football, gender, identity, performativity, everyday life
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